Carcraft takes top place in Hitwise ranking

Carcraft, the UK’s leading used car supermarket, has scooped the top award for being the most visited website in the UK’s Automotive and Dealerships industry, according to the Experian Hitwise Top 10 Awards. The media intelligence expert monitors the UK’s most successful websites across more than 160 key selected industries, ranking them by the market share of visits they receive. The Rochdale-based business, which operates 11 showrooms nationwide, came out on top for the period January – June 2011, building on the success of 2010 when Carcraft was named the second most visited website in its sector. This is reflected by a 25% increase in online visits this year, when compared to the previous six months. Julia Dallimore, head of marketing at Carcraft, said : “As a business it’s very satisfying to have reached the top spot in the Experian Hitwise Awards for visitor numbers. The automotive industry is highly competitive and this achievement recognises our growing brand awareness and the strides we have taken in enhancing our customer experience.”