Swizzels Matlow in sweet sales campaign collaboration with Honda

Honda has teamed up with UK confectionery company Swizzels Matlow for a retro influenced sales campaign. The Japanese car giant has partnered with the Derbyshire-based sweet makers to use its iconic Love Hearts imagery for Honda’s nationwide sales promotion for the Jazz, CR-V and Insight models. Love Hearts feature on all advertising material for the campaign. The slogan “Your Honda, Your Way” refers to customers choosing from three incentives when buying a new model. Swizzels Matlow has also provided mini rolls of Love Hearts for Honda’s network of dealerships, to provide showroom visitors with an extra sweet treat. Previous Swizzels Matlow collaborations have included Virgin Atlantic and Unilever with the launch of its Impulse Loving Words body fragrance.